I'm Liliane Maibach.

As a marketing expert, I help SMEs and women entrepreneurs bring clarity, structure and purpose back to the way they grow. For over 20 years, I have worked at the intersection of marketing, entrepreneurship, transformation and training. My career has taken me from the corporate world to startups, and then to entrepreneurship, with a conviction that has only grown stronger over time: marketing should not be a accumulation of actions. It should be a strategic backbone, serving a more coherent and sustainable growth.

What sets me apart

A multicultural background rooted in reality

15 years spanning marketing, sustainability, events, and training

A holistic vision connecting brand, strategy, and meaning

An active network across SMEs, institutions, and NGOs

Multiple companies founded, managed, transformed

A direct, loyal, demanding posture, yet profoundly caring.

Career

2021 — 2025

Personal Advisor to the Minister of Environment and Sustainable Development

Democratic Republic of Congo · Ministry of Environment and Sustainable Development · Deputy Prime Minister's Office

Coordination of environmental projects with international impact. Design and coordination of the country's participation in COP events, World Economic Forum, and climate forums and summits around the world.

2020 — 2023

Head of Marketing

Le Temps

Management of the marketing, customer service and logistics teams for the leading daily newspaper in French-speaking Switzerland. Subscriber acquisition, retention and print distribution management.

2019 — present

Founder & Brain Advisor

The BrainBox Sàrl

A tailor-made continuing education institute for SMEs in French-speaking Switzerland. Subject-matter expert trainers delivered directly on-site for targeted skills development.

2017 — present

Marketing Lecturer

CREA · CEPV · Romandie Formation

Teaching marketing and digital marketing. Federal diploma preparation and hands-on project mentoring.

2016 — present

Senior Event Manager

Fête des Vignerons · Forum des 100 · European Lotteries Congress

Design and organization of high-impact events in Switzerland and Europe. Team coordination, logistics and participant experience.

2017 — present

Marketing Consultant & Mentor

Marketing Reset

Supporting solopreneurs in taking back control of their marketing, built around 3 pillars: minimalism, automation and the self-persona. Average results: 5 hours freed up per week after one week, +30% revenue within 3 months, automated systems in place.

2016 — present

Founder & Fractional CMO

Declic Marketing Sàrl

Outsourced CMO for SMEs, start-ups and freelancers. Strategy, execution, tool management and internal team training.

2007 — 2016

From Marketing Trainee to Marketing Manager, Associate Director

Swissquote Bank

9 years of progressive growth in digital banking marketing. Brand management for the trading division, acquisition strategy, international growth management, events and team leadership. Key projects: TTC stock market competition, Swissquote Magazine, launch of savings accounts and e-private banking, Manchester United sponsorship.

2005-2006

Internal Communications & Events Officer

Lombard Odier

Working within the Internal Communications team to foster employee engagement and alignment with the Bank's culture and values. Lead on the corporate social responsibility project "A Day with the Elderly" Responsible for overseeing the publication of the internal newsletter Participation in the organisation of several internal events Writing, preparing and publishing news articles on the Intranet Development of a new Intranet platform for employees

“

Authentic impact means revealing what matters most.

You've been told you need to do more. Be more visible. More present. More busy. I think the opposite.

I believe power comes when you remove. When you refine. When you align.

I reject the superfluous. I reject trends that pull you away from yourself. I reject Frankenstein marketing, layers stacked without direction. I reject complexity that reassures the ego but loses people.

I believe in trajectories that are simple yet profound. In clear visions. In decisions fully owned.

I believe you don't transform a business by adding layers. You transform it by removing what suffocates. What scatters. What is no longer aligned.

And I believe you can create immense impact, without sacrificing your health, your values or your truth.

Liliane