Blog

Welcome to my space for reflection on marketing, visibility, and entrepreneurship in French-speaking Switzerland. Here, I publish articles that help women leaders, SMEs, and women entrepreneurs better shape their positioning, structure their marketing, and make more informed decisions for their growth.

Marketing

Marketing Consulting for French-Speaking Swiss SMEs: What Really Works

Lausanne, Geneva, Nyon, Fribourg, Sion or Yverdon. The French-speaking Swiss economy is built on SMEs that know their trade inside out but struggle to reach the right people at the right time. The question most business owners ask is always the same: where do you start? The local market is demanding, competitive, and increasingly digital. Structured marketing consulting is no longer a luxury: it is a concrete, measurable growth lever.

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Marketing

SME: 5 Signs You Need an Outsourced Marketing Director

Are you wondering when to bring in an outsourced marketing director for your SME? The answer often comes down to five clear signals. If you recognise yourself in two of them, read on to the end. We work with business leaders who face exactly this question. Here are the five most common signals.

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Gouvernance

How Marketing transforms corporate governance in swiss companies

In Switzerland, marketing governance has long been the domain of operational teams. Not the board of directors. But that's changing.

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Personal Branding

Personal branding in French-speaking Switzerland: effective strategies to stand out

A method for building a clear, coherent and durable personal brand in the local market - and why staying invisible has a cost.

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Marketing

Essentialist Marketing: How to simplify your communication as an entrepreneur

Every morning brings a new wave of trends, hacks and tools that claim to revolutionize your marketing. Essentialist marketing proposes the opposite: identify the few actions that truly move the needle, and have the courage to eliminate everything else.

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Case study

From scattered marketing to total clarity: Tatiana's Reset, HR coach

Tatiana had the talent, the clients and a schedule always full. What was missing was a marketing that reflected her, a clear positioning, and an end to the year-end panic.

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Entrepreneurship

6 Mistakes Solopreneurs Make (And How to Avoid Them)

Spread too thin across channels, unclear positioning, numbers never checked: almost every solopreneur makes these mistakes. The good news is they're all avoidable, without a big budget, just with clarity and method.

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