My approach to marketing expertise
For over 20 years, I have been putting marketing at the service of projects that matter. My approach is rooted in the conviction that the most effective strategy is one that respects your values, your pace, and your vision. I don't believe in one-size-fits-all recipes. Every engagement is tailor-made, designed to create lasting impact : whether for a solopreneur, an SME, or an institutional project with international reach.
Guillaume M. PhotographyMy Marketing Vision
Effective marketing isn't marketing that does a lot. It's marketing that does the right things. When properly designed, it clarifies a vision, structures priorities, and supports growth without adding unnecessary complexity. Unlike an agency delivering services, I bring strategic counsel grounded in your actual situation. The difference? I look for what needs to stop as much as what needs to start.
My method
Twenty years in the field forge a method. Not a standardised process I apply everywhere an expert framework I adapt to each situation, your priorities, and what genuinely needs to shift. The services involved vary. The rigour doesn't.
Strategic diagnosis
Before setting a direction, you need to know where you're starting from. Really. Not what you think you know what's actually there. This first analytical phase identifies what's working, what's creating dispersion, what lacks structure, and what needs to support your growth.
Clear direction
We define together a simple, realistic direction, aligned with your ambitions and resources. Not an ambitious plan on paper that collapses on contact with reality. A direction you can actually hold over time, with what you have.
Prioritised action plan
We translate this direction into concrete, measurable actions. The goal isn't to do more. It's to do right. That's not the same thing.
Long-term support
I stay by your side to adjust, simplify, and evolve your strategy over time. Lasting results don't build themselves and they don't build through a series of disconnected actions without a guiding thread.
Commitment and impact
Des PME aux événements à fort impact international comme la COP, vingt ans de contextes très différents m'ont appris une chose. L'impact réel naît à l'intersection d'une stratégie claire, d'un engagement humain sincère et d'une vision à long terme. C'est cette conviction que j'apporte à chaque accompagnement.
The future of marketing expertise
Marketing trends to watch
Tomorrow's marketing isn't an amplified version of today's. It's a reshuffling of priorities. Five signals I'm watching closely.
- 01
AI as a tool, not as a strategist
85% of marketing tasks could be automated by 2026: content creation, client segmentation, data analysis. But automation doesn't invent vision. It executes it. The real question: knowing what to automate, and why.
- 02
The strong comeback of events and communities
After years of digital saturation, people want real contact. Proprietary events, those an expert organises herself, have become one of the most powerful acquisition channels in B2B. Private communities and masterminds follow the same logic: less reach, far more trust. In a market as relationship-driven as French-speaking Switzerland, this is probably the most underestimated trend.
- 03
First-party data, finally taken seriously
With the end of third-party cookies, businesses with a direct relationship with their clients have a concrete advantage over those dependent on platforms. But collecting data isn't enough. The underlying trend: knowing what to measure, why, and how to turn it into decisions. Many SMEs have data. Few actually use it.
- 04
Brand marketing is regaining ground
For ten years, performance dominated. But businesses that invested only in performance often built rented audiences rather than owned ones. In 2025-2026, brand is back at the forefront, because trust has become the real conversion lever.
- 05
GEO, Generative Engine Optimization
When people use AI to find a service provider or advice, they no longer go through Google in the traditional sense. Being visible in these new spaces is a skill very few master yet. That won't last.
How to stay ahead in an accelerating world?
Staying relevant doesn't mean following everything. It means knowing what matters, and ignoring the rest with method. Selective monitoring, the ability to distinguish trends from structural shifts, and ongoing reflection on what these changes mean for your clients. Not in theory. In your business, with your resources, at your scale. That's what I explore in Future Proof Women, a full day in Lausanne on 7 November 2026. For entrepreneurs who want to hold steady in a world that moves, not chase after it.
Ready to turn your vision into action?
First conversation, no commitment. Let's talk about your project.
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