Media
Are you working on an article, a podcast or a feature about strategic marketing, personal branding or entrepreneurship in French-speaking Switzerland? You've come to the right place. Find here my areas of expertise, my recent speaking engagements and all the resources you need to enrich your content.
Press interventions
Video interventions
Zéro Filtre • 22.03.2026 • Comment arrêter de cacher sa sensibilité quand on est une femme forte
interview
COM TU ES • 21.01.2025 • How to manage your communication as a solopreneur
interview
Cominmag • 3.7.2020 • Les PME abandonnent le marketing durant le COVID19
interview
Cominmag • 31.5.2019 •Visite de l'arène de la Fête des Vignerons
interviewSuggested press angles
Here are some topics Liliane regularly speaks about. Feel free to get in touch for any other enquiry.
Marketing: putting the fundamentals back where they belong
Liliane Maibach sees marketing as a lever for clarity, structure and growth. She can speak about the real role of marketing inside a company, strategy before tools, and the common mistakes that turn marketing into a needlessly complicated machine.
Simpler, more useful, more intelligent marketing
Marketing minimalism, the Pareto principle, prioritization, cutting back on scattered activity, choosing the right levers: Liliane can speak about doing better with less, without sacrificing results. This angle speaks to women entrepreneurs as much as to SMEs dealing with too many tools, too many channels and too much pressure.
SMEs: structuring in order to grow
Liliane can address the very concrete issues SMEs face: marketing spread too thin, tools that do not work together, unclear priorities, the need to modernize, transform or reorganize. Her approach is to help companies better structure what actually supports their growth.
Women entrepreneurs: from scattered effort to structure
Liliane can speak about the specific challenges of women entrepreneurs who are already running a business: clarifying their positioning, simplifying their marketing, making better choices and growing their activity without getting lost in the endless list of things they are told they should be doing. Her approach is strategic, concrete and focused on structure.
Doing business in Switzerland, differently
An entrepreneur since 2016, Liliane can speak about the realities of entrepreneurship in French-speaking Switzerland, hybrid models between freelancing, SME and agile structure, and new ways of thinking about success, growth and performance.
Succeeding without burning out
Liliane takes a clear stand against hustle culture and the pressure to always do more. She can speak about growth built to measure, entrepreneurial wellbeing, the mental load created by marketing and the need to build a more sustainable business.
AI, tools and the reality of SMEs
Liliane can also speak about putting AI to practical use in SMEs, choosing the right tools, building a structured marketing ecosystem, confidentiality issues and the need to stay pragmatic in the face of technology promises.
Concrete cases, transformation and hands-on experience
With a career spanning corporate, startup, SME, media, events and training, Liliane can illustrate her points with concrete cases of transformation, marketing structuring, project management and strategic support. This angle works particularly well for interviews, podcasts and business media.
Visual material
Official photos
© Guillaume MégevandLiliane Maibach - Professional portrait
© Guillaume MégevandLiliane Maibach - Portrait
© Guillaume MégevandLiliane Maibach - Editorial portrait
© Guillaume MégevandLiliane Maibach - Close-up
© Julie Rheme PhotographyLiliane Maibach - Working session
© Julie Rheme PhotographyLiliane Maibach - Training session
© Julie Rheme PhotographyLiliane Maibach - Full-length portrait
© Julie Rheme PhotographyLiliane Maibach - On the phone
© Julie Rheme PhotographyLiliane Maibach - Casual portrait
