Case study
From scattered marketing to total clarity: Tatiana's Reset, HR coach
Tatiana had the talent, the clients and a schedule always full. What was missing was a marketing that reflected her, a clear positioning, and an end to the year-end panic.
Who is Tatiana?
Tatiana is a coach and consultant in organisational development. Self-employed for 20 years, she works with management teams and managers across French-speaking and German-speaking Switzerland. Bilingual, she operates at the interface of two cultures, two languages, two ways of leading. A distinctive strength she was finally ready to put front and centre.
Her marketing situation at the start
Tatiana had made a decision: change her business model. No more one-off engagements, commercially draining. She wanted to move towards long-term accompaniment, complete processes, less constant prospecting.To make that shift, she needed a marketing that reflected this new direction. The reality was straightforward.
"It was fairly random. When I had time, I did something. When I didn't, I postponed it. There was no plan, no consistency."
What bothered her most?
She is someone methodical. This incoherence didn't look like her. And every year-end, despite a schedule always filled through word-of-mouth, it was the same weeks of panic.
"I didn't want to live in that state of fear anymore."
The Marketing Reset in action
The starting point: the enriched Golden Circle by Simon Sinek. Tatiana describes it as the most defining moment of the entire collaboration. This work took place within the framework of the 2-month Marketing Reset, the most comprehensive format for going deep.
"Afterwards, I said to myself: wow, she got everything."
This work brought out the essence of her positioning, her zone of genius, what makes her unique in her market. From that foundation, her offers were restructured to fit her new model. Her website was rebuilt, her LinkedIn profile reworked with a hook centred on the transformation she delivers. In parallel, work on her commercial posture: how to nurture her network, re-engage contacts, choose the right events to invest her time in.
Her transformation
Tatiana comes back to one word, just one.
"Coherence. Today, I feel grounded because I can see the connection between my services, my clients and my marketing. When I meet people, I do my pitch, I'm myself."
New mandates are coming in, aligned with what she now puts forward: management team coaching, long-term processes. She attends events in a targeted way, including circles she wouldn't have considered before. And beyond marketing, something deeper.
"The unexpected effect is that I found an alignment and a groundedness that gave me confidence in my future activity."
The Marketing Reset effect: Tatiana's results
- Clear positioning. Expressible in a few sentences, rooted in who she truly is.
- A structured ecosystem. Website, LinkedIn, offers: everything speaks the same language, everything points to the same message.
- Reduced mental load. Before, every communication decision raised a question with no answer. Today, the logic is in place. She knows what to do, why, and in what order.
- Time recovered. Less energy scattered on vague actions, more room for what truly matters: the work with her clients.
- A renewed posture. The podcast is in the works. The target client list is being built. The path forward is set.
"Liliane defines the essence of your positioning in a few sentences. It's all in your head, she just brings it out."
If this transformation speaks to you, the Marketing Reset exists in three formats depending on where you are: 2 hours for a targeted diagnosis, 2 days for an immersive reset, 2 months to go deep. Shall we talk?