Structure your marketing in 48 h
An intensive sprint for solopreneurs already up and running who want to sharpen their marketing strategy so they work more efficiently, maximise their impact and attract (even more) clients, all while spending less time on it.
For solopreneurs who want to grow without sacrificing who they really are.
After these 2 days, you free up up to 5 h/week from your marketing tasks and generate on average +30 % revenue in 3 months.*
* Average observed across Marketing Reset clients supported to date
Your marketing is holding you back
If you're here, something is stuck:
- You're drowning in marketing to-dos
- Your marketing takes up too much space in your days, and it stops you from growing
- Everyone tells you to post every day on LinkedIn, but you hate writing
- You have plenty of marketing tools, but you don't know which one to use for what
- Your marketing is a real Frankenstein: you've tried all kinds of levers but you don't know what actually works for you
- If you pulled one piece out of your marketing, you're not sure you'd keep the same impact on your revenue
If you keep going like this...
01
You'll become a slave to your marketing
Keep going like this and you'll spend more and more time on marketing tasks that literally eat up your life as a founder. You'll end up in permanent survival mode, unable to shift into expansion mode because your marketing is devouring all your time and all your energy.
02
You'll burn out for weaker and weaker results
The more layers you add, the fewer results you get. It's simple math. Your marketing will get more and more complicated, more and more time-consuming, and less and less effective. You'll end up hating marketing, when it's supposed to be the engine of your growth.
03
You'll stay stuck instead of growing
Here's the irony: your marketing becomes the main brake on your growth. Instead of freeing up time to develop your business, it takes more and more of it. You stay stuck with the same clients and the same revenue, because you no longer have the energy or the time to go after new challenges.
04
You'll lose who you really are
It's one-size-fits-all: the same recipe gets sold to you in every possible flavour, without anyone ever looking at who you really are. You'll end up doing marketing you hate: Posting every day on LinkedIn when you don't enjoy writing. Showing up on Instagram when it just isn't you. Following strategies that work for other people but not for you. You'll turn into a copycat version of everyone else, instead of being authentically you.
05
You'll never be able to delegate or automate
Because your marketing is homemade and unstructured, you'll stay stuck doing everything yourself, forever. You'll never be able to hire someone to help you, because you can't even explain what you do. You'll never be able to automate anything, because you have no clear processes. You'll stay a prisoner of your own marketing.
The worst part? You already know...
You're aware of the problem. You know it can't go on like this. But you don't see how to do it any differently. So you keep going, day after day, feeding this infernal machine that's eating up your life as a founder.
STOP
It's time to call STOP on this vicious circle.
It's time to take back control of your marketing instead of just putting up with it.
It's time to build marketing that actually looks like you, and that works FOR you, not AGAINST you.
That's exactly what Marketing Reset is for...
What you actually need is simple...
A deep-dive analysis
of what you're actually doing
You don't need yet another consultant telling you to start all over again.
What you need is someone who takes your existing marketing apart with an expert eye, to pinpoint:
- What really works (and deserves to stay)
- What serves no purpose (and has to go)
- What's far too complex (and needs simplifying, your way)
- What's time-consuming and repetitive (and should be automated)
A clear roadmap
for the months ahead
No point piling up 50 new strategies to test out.
What matters is having a concrete, doable roadmap that tells you exactly:
- Your absolute priorities
- The optimal automated sequence
- The metrics that confirm your progress
The Growthetic method applied to YOUR world
Growthetic is my method for reconciling performance and authenticity: building marketing that delivers real results while respecting your personality, your values and your constraints.
With Growthetic, you move from effort to strategic elegance: you act better, you live better, and your revenue takes off without burning through your energy.
No more racing toward burnout. Time for gentle growth, renewed confidence and the pride of marketing that is truly yours.
Here, there is no point in copying anyone else's ready-made recipes.
My Growthetic approach unfolds in 3 steps:
Your marketing DNA
Who are you really, and which levers actually fit you?
We identify your core values and the marketing levers that come naturally to you.
"Everyone tells me I should be on LinkedIn every single day, but I hate writing."
Your authentic flow
Your tailor-made marketing ecosystem
We build a personalized ecosystem that accounts for what makes you unique, your values, your constraints AND your vision. No more marketing that looks nothing like you.
Your ethical automation
What can run without you, so you get your time back
A precise look at what can run without you, to free up your time.
"They know even less about how to automate it, but it genuinely lifts the mental load."
Imagine marketing that looks like you, where every action feels like you and resonates with your heart
Marketing that feels alive, pulsing to the rhythm of your values.
Marketing that stays ethical, drawing in the right clients without betraying who you are.
Marketing that flows, giving you room to breathe and take the lead again.
Marketing aligned with your true nature
No more copying other people's recipes.
The secret? Building marketing that makes you want to get up in the morning:
- In tune with your temperament
- That plays to your natural strengths
- That respects your personal constraints
- That fits your vision as a founder
Because building a business shouldn't feel like an ordeal! And because if you want to keep going for years, it has to be enjoyable.
In short, what you really need
A full view of your marketing ecosystem
A clear direction that fits you
The keys to delegate and automate
Marketing that pays off more with less energy
And that is exactly what Marketing Reset makes possible
The program that transforms your marketing in 4 months
Marketing Reset is the complete support programme that sorts out your marketing so you get your clarity, efficiency and peace of mind back.
A program structured in 3 phases over 4 months:
PHASE 1
Self-Persona and consistency audit
so you arrive at Day 1 with the groundwork already done
PHASE 2
2 intensive days
to build your reset and your new tools
PHASE 3
4 months of support
so you roll everything out on your own
PHASE 1
Self-Persona and consistency audit
Goal: know who you are before deciding what to do.
- Your Self-Persona questionnaire and your personalized report: your natural marketing levers, your pace, your style, your strengths and your blind spots
- The consistency audit of your ecosystem: website, social media, offers, customer journey, tools. I look at where things break down between what you do and what you show
- Day 1 starts where other programs are only halfway through
PHASE 2
Two days together.
One mission: lay it all out and rethink it
Day 1: Strategy
9:00-11:00: Strategy session together
- Working through the results of your marketing audit
- Exploring the essence of your marketing values
- Defining your unique personal positioning
11:00-14:00: Solo work on my side
- Designing your 80/20, aligned with your values
- Building your lightweight marketing ecosystem
- Preparing your personalized automation plan
14:00-17:00: Presentation and sign-off
- Presenting your 80/20, aligned with your values
- Presenting your lightweight marketing ecosystem
- Signing off on your automation plan
Day 2: Execution
9:00-11:00: Validation session
- Validating the key processes in your marketing
- Validating your flagship solopreneur process
- Finalizing your priority tools
11:00-14:00: Intensive work on my side
- Creating your finished deliverables
- Setting up your automation
- Preparing your templates and training
14:00-17:00: Delivery and training
- Presenting your automation plan, up and running
- Full training on how to use it
- Rollout plan for the weeks ahead
PHASE 3
4 months of support
Goal: rolling out your roadmap on your own
- Personalized support and advice whenever you need it
- I no longer do it for you: you implement, I guide you
- You stay in charge of your marketing throughout the process
Marketing Reset is for you if
- You have a business that runs, but that drains you
- You want to do less, but better
- You want to bring back meaning and fire in your marketing
- You are ready to rethink the way you work to reach the next level
Marketing Reset is not for you if
- You only want a ready-made formula
- You want to delegate without getting involved
- You don’t want to make the tough calls, or to choose
- You don’t feel like questioning yourself
Your deliverables
Your Self-Persona report
- Your natural marketing levers, your style, your pace
- The foundation for everything we build next: you only get what genuinely fits you
Your personalised manifesto
- Your marketing levers, simplified and shaped around your essence
- The levers aligned with who you truly are
Your Marketing Reset flow
- Your personalised marketing map: a clear view of your funnel from A to Z
- The precise role of each lever: understanding what every action actually brings you
A working automation
- One marketing automation set up and running
- Full training on how to use it
- Templates and resources to duplicate it
4 months of follow-up
- 4 sessions x 45 minutes
How I can guide you on this path
I know exactly what you are going through, because I went through it myself.
AUTUMN 2023: THE WAKE-UP CALL
After 8 years with Declic Marketing, I wanted to talk publicly about my expertise with solopreneurs. The problem? My own marketing was exactly what I kept calling out in my clients: a Frankenstein.
I had tried everything:
- LinkedIn, Facebook, Instagram and co (but I was there out of obligation, not pleasure)
- A podcast (even though I hate the sound of my voice and writing feels much better to me)
- Networking events (where I was present and absent at the same time)
- Several different offers (with no clear through line)
- More than twenty tools (spending thousands of euros on subscriptions I never used)
I was spending my evenings "doing my marketing" instead of growing my business. I had turned down SME clients to focus on this new offer... which was going nowhere.
LATE 2023: THE CLEAN SLATE
I applied my own method to myself. I did my own Marketing Reset. This time, respecting who I really was (no more one-size-fits-all recipes!).
- I identified my 80/20: authentic LinkedIn + a focused newsletter + one clear offer.
- I cut the rest.
- I automated whatever could be automated.
TODAY?
I no longer spend my evenings "doing marketing". My marketing works for me, not against me. And above all: I found the joy of running a business again, without my marketing running me.
I believe you can grow without denying who you are.
You can build a business with marketing levers that genuinely fit you.
Being a founder is not just a list of constraints!
How does it actually work?
Step 1
Discovery call (30 min)
Goal: see whether Marketing Reset is the right programme for you
- I get to know your current marketing and your main sticking points
- You get to know my method and how it applies to your situation
- We check that we're aligned on your goals and on what I can bring to the table
- No sales pressure: it's a real conversation, to see if we're a match
Step 2
Confirmation and payment
If we decide to work together:
- I send you your personalised proposal
- A 50% deposit to secure your slot
- The balance is paid before Day 1
Step 3
Booking and preparation
As soon as your deposit comes in:
Booking your 2 days
- You pick the slots that fit your availability
- Recommended gap: no more than 1 week between the 2 days
- Flexible scheduling around your calendar
Your Self-Persona
- A questionnaire to complete at least one week before Day 1
- You get your personalised report back, and we go through it together at the start
- In the meantime, I run the consistency audit of your current ecosystem
Step 4
The programme starts
As soon as I receive your Self-Persona:
- I go through your questionnaire and run the consistency audit of your ecosystem
- Personalised preparation of your 2 days
- Final confirmation of the schedule and the practical details
Any questions?
Is this for me if I already have a strategy?
If your business is already stable, with clients and steady revenue, but you feel your marketing is holding you back or no longer reflects the value of what you do, then yes, this is for you. It will help you reach the next level, without overloading or exhausting you.
Do I leave with concrete deliverables?
Yes, absolutely. You leave with a clear, detailed roadmap built around the 80/20 principle: together we identify the 20% of actions that generate 80% of your results.
And that's not all. To help you keep your marketing aligned with your business and your values, you also get a personalised manifesto, which becomes your guide for staying true to what you want to build.
Finally, you leave with concrete tools to work more efficiently:
- A structured workflow, to organise your marketing in a clear, smooth way.
- An automation, to simplify your day-to-day and lighten your mental load.
Everything is designed so you can move forward calmly, with solid foundations and practical tools. But above all, you leave with new energy.
Where does the Marketing Reset take place?
Online, in person, or a mix of both. We decide together what is the most practical and the most effective depending on where you are. The format matters less than your availability: these two days ask you to be genuinely there.
How do I know if this is right for me?
If you are a growing female founder (with six-figure revenue), but your marketing no longer really reflects the value of your business or your work, or you feel you're pouring too much time and energy into it at the expense of your peace of mind, then yes, this is for you.
What if I'm afraid I won't manage to apply it all?
You don't have to apply everything at once. The point is to move at your own pace, with the right actions at the right time. And to help you, we have 4 months of support with monthly sessions to adjust, guide you and spread things out if needed. You won't be on your own in this.
I'm repositioning right now, is this the right time?
It's the ideal moment. Repositioning your business is a rare chance to lay solid, aligned foundations. Together, we'll build marketing that fully supports your new direction and lets you move forward with clarity and confidence.
I'm just starting out, is the Marketing Reset for me?
Not yet. Marketing Reset 48H is designed for founders who already have a clear offer and want to simplify and structure their marketing, to gain peace of mind and efficiency.
What happens after the 48 hours?
After our two immersion days, I keep working with you for 4 months. Every month, we have a one-to-one 45 minute session to take stock, adjust your strategy and answer your questions.
You can also send me a document or a deliverable to review in each session, so you can be sure everything stays aligned and runs smoothly. This follow-up keeps you on track, with complete peace of mind.
Who am I?
I’ve been a marketing coach and strategist for 15 years, working with ambitious women founders.
My approach is simple: I don’t teach you to do “more”, I help you do it better.
Since 2016 I’ve helped hundreds of women step out of overload, find their clarity again and build marketing that is powerful and smooth… without ever giving up who they are.
I believe you can build something big… without losing yourself on the way.
I believe in marketing that feels good, for you and for your clients.
I believe you deserve to run a business that truly looks like you.
I have one obsession: clarity.
Not the kind that impresses. The kind that sets you free.
I work with women who have already proven they can succeed.
And who now want to do it differently.
With less noise.
With more meaning.
With their own way of moving forward.
They say it better than I do
Marketing Reset is not about starting over.
It is about reconnecting what you do, the people you want to work with, and the way your marketing makes that visible.
Sometimes the work is clarifying a positioning. Sometimes it is restructuring an offer, rebuilding a website, or bringing order back to an ecosystem nobody can make sense of any more.
Either way, the goal stays the same: that your marketing finally tells the truth about your business.
She had the experience, the clients and a full schedule. What she was missing was marketing that matched her new business model.
I’ve been self-employed for 20 years and my business was already doing well. But I was changing my business model and my marketing no longer followed that new direction.
With Liliane, I clarified the essence of my positioning, restructured my offers and reconnected my services, my clients and my communication. My website, my LinkedIn profile and the way I sell now speak the same language.
Today I feel far more grounded. I know how to present my business and which direction to take.
“Consistency. Today I feel grounded because I can see the link between my services, my clients and my marketing. When I go to meet people, I give my pitch, and I’m just me.”
“In a few sentences, Liliane pins down the essence of your positioning. It is all in your head already: she brings it out.”
Her results
- A clear positioning she can put into words easily
- Offers restructured around her new business model
- A website and a LinkedIn profile that finally match
- A more confident sales stance
- Communication consistent with the clients she now wants to attract
Her marketing no longer matched her offer. In two days, she found the common thread of her business again.
“I found the common thread running through all my marketing, and an image far more consistent with what I wanted to project.”
My marketing was no longer in line with my offer and it was not giving me the visibility I needed.
What helped me was Liliane’s ability to see quickly what was worth keeping, what no longer served any purpose, and how to put the essential pieces back in the right place.
I found the common thread running through all my marketing, an image far more consistent with what I wanted to project, and clear steps to reach my goals.
I was impressed by how much was done in so little time. It was precise, targeted and spot on.
She needed to clarify and structure her offer. She left with an analysis and next steps she would never have found on her own.
“She kills it! A genuinely senior profile.”
I needed to clarify and structure my offer.
What helped me most was the analysis I would never have done on my own, along with the concrete next steps that came out of it. The support is very structured and takes you quickly from thinking to deciding.
Liliane brings a senior, precise and direct eye to a business. She does not just validate what is already there: she helps you see what really needs clarifying in order to move forward.
What Marketing Reset makes possible
01Getting everything consistent again
Your offer, your website, your LinkedIn profile, your messaging and the way you talk about your business finally tell the same story.
02No longer mistaking activity for direction
You can have clients, ideas and plenty of experience and still need to get clear on the next step. The Reset helps you separate what's already working from what no longer supports where you're headed.
03Turning strategy into concrete pieces
You don't just walk away with ideas or a strategy document. The decisions you make are translated into your ecosystem: offers, messaging, client journey, tools and action priorities.
04Standing on firmer ground
When you know what you do, who it's for, why, and in what order to move forward, sales conversations get simpler. You no longer have to explain everything from the start.
05Cutting the marketing mental load
Every decision stops turning into a new question. You know what deserves your energy, what can wait and what you can stop carrying.
Marketing Reset doesn't turn you into someone else.
It brings your marketing up to the level of what you've already built.
Because your business may have moved faster than your website, your positioning or your tools. And because you don't need to add another layer. You need to understand what finally has to hold together.