Conference

Le marketing durable: Marketing de demain ou phénomène de mode?

Name: Le marketing durable: Marketing de demain ou phénomène de mode?
Start: 2019-04-02T17:00:00.000Z
End: 2019-04-02T19:00:00.000Z
Location: Musée Olympique, Lausanne

2 April 2019—2 April 2019·Musée Olympique, Lausanne

Conférence modérée dans le cadre du Swiss Marketing Vaud.

Is sustainable marketing a real paradigm shift, or just another communication angle? I moderate this panel at the Olympic Museum with four committed voices: Fanny De Vos (Opaline), Jonathan Normand (B Lab Switzerland / BCorp), Christophe Barman (Loyco) and Bernard Kocher (Patagonia). On the agenda: how to build a brand with a credible environmental stance, avoid greenwashing, and bring together commitment, business and pedagogy.

Date

2 April 2019

→ 2 April 2019

Location

Musée Olympique, Lausanne

Videos

Conference replay