Conférence donnée dans le cadre de l'assemblée générale de Martigny Tourisme.
Why Swiss tourist destinations can no longer ignore social media, and how to find their voice next to global heavyweights?
At Martigny Tourisme's general assembly, I share my view of social media best practices for Swiss tourism: choosing the right platforms, brand voice and identity, review management, creator partnerships, and the smart use of user-generated content.
Date
21 June 2017
→ 21 June 2017
Location
Martigny
Videos
Conference replay