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Conference
Marketing éphémère d’un événement culturel : Fête des Vignerons 2019
—·Musée Olympique, Lausanne
Présentation de la stratégie marketing de la Fête des Vignerons 2019 dans le cadre des conférences Swiss Marketing Vaud.
How do you build a marketing strategy for an event awaited for twenty years, lived for three weeks, and then expected to fade away to make space for the next one?
In this talk given at the Olympic Museum for Swiss Marketing Vaud, I revisit the marketing behind the Fête des Vignerons 2019: brand positioning, storytelling, ticketing strategies, digital communication, and the challenge of turning cultural heritage into a time-bound mass experience.
Date
8 November 2018
→ 8 November 2018
Location
Musée Olympique, Lausanne
Videos
Conference replay