Board of Directors
Strategic advisor in marketing, digital innovation and corporate governance.
© Guillaume MégevandProfile
An expert in marketing strategy and digital innovation with over 20 years of experience, I bring this expertise to boards of directors. Specialised in strategic support for companies, start-ups and public organisations, I have been a mentor and member of challenge boards for 10 years, used to challenging governance and bringing strategic vision to entrepreneurs and executives. My proven experience working with Swiss and international political authorities spans every level (federal, cantonal, local). It is paired with a strong commitment to the regional economic and community fabric. Currently in continuous training, I am pursuing a certified board director qualification with a 2027 certification goal.
Key skills for a board of directors
A strategic marketing vision combined with operational governance experience, at the service of your board's decisions.
Strategy and governance
Long-term strategic vision, ability to anticipate trends. Expertise in corporate governance and entrepreneur support through challenge boards and strategic advisory missions.
Innovation and digital transformation
Expertise in digital marketing and technological innovations (AI, fintech, digital media). Support for organisational digital transformation and identification of innovation opportunities.
Finance and management
Management of significant budgets (up to CHF 18 million). Performance management, KPI analysis and a sharp understanding of financial and profitability issues.
Institutional relations
Proven experience with political authorities at federal, cantonal, local and international levels. Management of complex multi-stakeholder projects, negotiation and strategic partnership development.
Leadership and management
Team leadership and change management. Proven experience in executive and board committees. Ability to challenge and bring constructive external perspective.
Strategic expertise and mandates
GENILEM
CurrentMentor and Challenge Board member · 2016 - present
Active participation in entrepreneur selection juries. Challenge board member for established companies: taking on a simulated board of directors role to challenge the activities, strategy and decisions of the company. Strategic input for entrepreneurs and start-ups. Support for governance structuring, using strategic tools (Business Model Canvas, market analyses, competitive positioning) and digital transformation advisory.
Declic Marketing
CurrentFounder and strategist · 2016 - present
Marketing and communication strategy consulting for SMEs, start-ups and organisations. Support for digital transformation of businesses. Definition of innovation and market positioning strategies. Leadership of complex multi-stakeholder projects.
Le Temps
Head of Marketing, executive committee member · 2021 - 2023
Executive committee member, in charge of innovation and engagement strategy. Team management and leadership of the digital transformation of the business model. Prospective analysis of consumer behaviour. Development of new revenue streams and customer loyalty.
Fête des Vignerons
Marketing strategy · 2016 - 2019
Design and implementation (as a duo) of the overall marketing strategy for a national-scale event, listed as UNESCO intangible cultural heritage. Coordination of the sustainability strategy. Management of complex projects with multiple public and private stakeholders. Results: over 1 million visitors, 355,000 tickets sold, multi-million budget.
Swissquote
Deputy Head Marketing, Associate Director · 2007 - 2016
Marketing executive committee member, definition and follow-up of strategy. CHF 18 million budget management and team leadership (4-8 people). Identification and implementation of strategic projects and major partnerships. Innovation in fintech and digital marketing. Development of international markets (Middle East, Asia).
Experience with public authorities
Proven experience in institutional dialogue and political relations management at every level.
- Swiss federal government
- Strategic projects.
- Congolese government
- International project development.
- Cantonal and local authorities
- Regular collaboration on large-scale projects (Loterie Romande events, regional events, economic development).
Territorial and community engagement
Fête des Vignerons (2016-2019)
Co-leading the marketing of a major heritage event listed as UNESCO intangible cultural heritage.
Christmas Market
Involvement in organisation and strategy.
Various associations
Active engagement in the development of the regional economic and social fabric. Contribution to territorial outreach and attractiveness.
Education and languages
- OngoingPursuing a certified board director qualification (2027 goal).
- OngoingAdult trainer certificate (end of 2026 goal).
- 2008Federal certificate as a communication specialist.
- 2007Federal certificate as a public relations specialist.
- 2007Communication Officer - Polycom (SAWI), Lausanne.
- 2002Baccalaureate in economics and mathematics - Gymnase de Burier.
- OngoingVarious continuous trainings (Photoshop, LinkedIn, AI, etc.).
Languages
- FrenchNative speaker
- EnglishFluent
- GermanFluent
Added value for a board of directors
Strategic vision
In marketing and digital innovation.
Governance experience
Through GENILEM and challenge boards.
Knowledge of the economic fabric
Swiss context and territorial issues.
Institutional relations expertise
At every level.
Ability to challenge
Strategy and decisions.
Track record
Of managing complex projects and significant budgets.
Commitment
To continuous training in governance.
Let's discuss a mandate
Looking for an external director to challenge your governance and bring a strategic marketing vision?
Get in touch