Board of Directors
Governance, strategy and digital innovation. A voice that understands the market, the clients, and what digital transformation actually changes about the rules of the game.
© Guillaume MégevandThe profile
Most boards have their financial and legal profiles covered. What's often missing: a voice that truly understands the market, the clients, and what digital transformation actually changes about the rules of the game. That's exactly what I bring. Twenty years at the intersection of marketing, digital innovation and corporate governance. Not in theory: in organisations where decisions had real consequences. Swissquote, Le Temps, the Fête des Vignerons. Contexts where budgets were significant, stakeholders demanding, and margins for error thin.
What a board gains with this profile
The most useful board members aren't the ones who validate. They're the ones who challenge, with the right arguments, at the right moment. For 10 years, I've played exactly that role within GENILEM's challenge boards: as a simulated board member for established SMEs, I challenge their strategy, their decisions, their positioning. This isn't advisory. It's active governance.
Marketing vision and market strategy
Twenty years building strategies for very different organisations, from an international fintech to a UNESCO event. I understand how markets move, how clients change behaviour, and how to anticipate what the numbers don't show yet.
Digital innovation and business model transformation
AI, fintech, digital media: I worked in these sectors as they were transforming. Nine years at Swissquote, then at Le Temps during a complete business model overhaul. This isn't market monitoring. It's operational experience.
Financial management and performance tracking
CHF 18 million budget managed. Teams of 4 to 8 people directed. KPI tracking and performance management in environments where results are measured and expected.
Institutional relations and complex mandates
Swiss government, Congolese government, cantonal and local authorities: I've worked with political decision-makers at every level. Management of complex multi-stakeholder mandates, including a UNESCO event with over one million visitors.
The track record in numbers
CHF 18M
Budget managed (Swissquote)
+1M
Visitors for the Fête des Vignerons
355,000
Tickets sold for a major heritage event
10 years
Of active challenge boards at GENILEM
3 levels
Of institutional relations: federal, cantonal, international
Mandates and career highlights
GENILEM
CurrentGodmother and Challenge Board Member · 2016 – present
Simulated board member role: I challenge the strategy, decisions and positioning of the SMEs I support. Jury participation, governance advisory, digital transformation counsel.
Declic Marketing
CurrentFounder and Strategist · 2016 – present
Marketing and communications consulting for Swiss SMEs, start-ups and organisations. Digital transformation, market positioning, complex mandate management.
Le Temps
Head of Marketing, member of the executive committee · 2021 – 2023
Business model transformation, new revenue stream development, client retention, team management.
Fête des Vignerons
Marketing strategy · 2016 – 2019
Co-leadership of the marketing strategy for a UNESCO Intangible Cultural Heritage event. +1 million visitors, 355,000 tickets sold, multi-million budget.
Swissquote
Deputy Head of Marketing, Associate Direction · 2007 – 2016
Marketing leadership, CHF 18 million budget, teams of 4 to 8 people. Fintech innovation, digital marketing, international market development (Middle East, Asia).
Education and languages
- OngoingBoard director certification (target 2027)
- OngoingAdult trainer certificate (target 2026)
- 2008Federal certificate in communications
- 2007Federal certificate in public relations
- 2002Baccalaureate in economics and mathematics. Gymnase de Burier
Languages
- FrenchNative
- EnglishFluent
- GermanFluent
Let's talk about a mandate
Looking for an external board member who can challenge your governance and bring hands-on marketing expertise to your Swiss SME? No-obligation first conversation. I start by understanding your board, your challenges, and what genuinely needs to move.
Get in touch